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Corporate-FX® - Trade Show Magic
and Infotainment
Since 1989, the Corporate-Fx® Magic "Team" has
become the leading source for Tradeshow Magicians and Infotainers around
the globe.
Corporate-Fx® is more than just one magician
at a trade show. They are a group of highly experienced trade show performers
skilled in the art of increasing
an exhibitor's visibility, lead count, and sales. The Corporate-Fx® Magic team specializes
in creating and scripting custom magical effects for use as a live marketing
vehicle in "Aisle-View" as well as larger "Theater-Style" presentations
for companies in a broad range of industries.
Corporate-Fx® provides comprehensive, "turnkey" solutions
for live magical presentations. They deliver pre-show promotional assistance
and custom script writing, as well as magic themed give-aways, lead capture
and of course, trained live presenters and Infotainers.
Trade shows are the perfect place for a company to reach a targeted segment
of decision makers. No other form of direct marketing allows for the personal
handshake and introduction to a new prospective client. But, in order to reach
that elusive new customer, the exhibitor must stop the traffic passing by the
booth, quickly explain the features and benefits of their product and qualify
the lead for a sales call or follow-up.
With hundreds of exhibitors at a trade show,
how is your company going to stand out from the competition? How are
you going to reach the maximum number of prospects, educate them, and
leave them with a lasting, positive impression?
Corporate-Fx® was developed to maximize your visibility.
In 1984, Scott Tokar started his trade show magic career. His goal was
to stop traffic, then explain the features and benefits of a company
and its products by using magic as a presentation technique.
Scott's trade show magic quickly became a
popular and unique way for an exhibitor to become the most remembered
company on the trade show floor. The response to Scott's informative
entertainment (Infotainment) was phenomenal! As Scott's popularity in
the corporate marketplace began to grow, his availability began to shrink.
Scott found that even though he was a multi-award winning magician, he
simply couldn't master the trick of being in two places at one time.
Thus, in 1991, Scott introduced a new company to the trade show world:
Corporate-Fx®.
The exhibitor should acknowledge that not all performers are the same. The
trade show environment is vastly different than that of a night club or cruise
ship, and not all performers understand that. To become a good trade show Infotainer
one must be proficient in the art of sales, marketing and message incorporation.
The performer must be clean-cut, maintain a good corporate image, AND be a
master at their craft.
Through Corporate-Fx®, you, the exhibitor, now have a choice in Infotainment!
The Corporate-FX Team is your single source for top quality trade show performers
skilled in the art of stopping traffic in the aisles and incorporating your
sales message into an entertaining and informative "live" demonstration.
The Corporate-Fx® staff of magicians,
jugglers and live product presenters are all clean-cut professionals,
proficient in the art of trade show infotainment. Your message will be
carefully woven into an entertaining script allowing you to maximize
the visibility of your exhibit on the trade show floor.
After all, how can you reach your prospective
clients if they never stop at your booth?
Theater-Style Presentations -Maximum crowd
draw, maximum exposure, and maximum impact on the trade show floor.
Theater-Style presentations allow an exhibitor to educate a large number
of prospects
and quickly become "The Most Remembered Exhibit"* at any
show. By simply adding a raised platform or stage, along with adequate
seating,
your live magical presentation becomes more than a demonstration, it
becomes a trade show event!
Trade Show Magic is a unique way to deliver a detailed
sales message, and no other live presentation technique
can compare. Have you ever noticed that when
people watch magic they always try to figure out, "How did he do that?" Trade
show magic automatically puts a spectator's mind into "thinking mode".
During your presentation each prospect is awake, alert, and thinking. It's
at this precise moment that Corporate-Fx® incorporates your sales message.
The message is added to the show when your target prospects are in a prime
mental condition...They are THINKING! They simply can not forget your company
name and story.
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