Corporate-FX Trade Show Magic and Infotainment

Since 1989, the Corporate-Fx® Magic "Team" has become the leading source for Tradeshow Magicians and Infotainers around the globe.

Corporate-Fx® is more than just one magician at a trade show. We are a group of highly experienced trade show performers skilled in the art of increasing an exhibitor's visibility, lead count, and sales.

Our team specializes in creating and scripting custom magical effects for use as a live marketing vehicle in "Aisle-View" as well as larger "Theater-Style" presentations for companies in a broad range of industries.

Corporate-Fx® provides comprehensive, "turn-key" solutions for live magical presentations. We deliver pre-show promotional assistance and custom script writing, as well as magic themed give-aways, lead capture and of course, trained live presenters and Infotainers.

In 2004, Corporate-Fx® also developed a fun and unique PhRMA compliant medical education program called "Side-Fx".

By teaching clinically relevant magic tricks, Corporate-Fx® now helps Pharmaceutical companies and device manufactures promote their products at meetings and conventions around the world.

Discover why companies such as Sun Microsystems, Abbott Laboratories, Amgen, Philips Medical, Lucent, Network Appliance, Unisys, Synplicity and many, many more have made Corporate-Fx® their single source for professional trade show magic and Infotainment...

Trade shows are the perfect place for a company to reach a targeted segment of decision makers. No other form of direct marketing allows for the personal handshake and introduction to a new prospective client. But, in order to reach that elusive new customer, the exhibitor must stop the traffic passing by the booth, quickly explain the features and benefits of their product and qualify the lead for a sales call or follow-up.

With hundreds of exhibitors at a trade show, how is your company going to stand out from the competition? How are you going to reach the maximum number of prospects, educate them, and leave them with a lasting, positive impression?

Scott's trade show magic quickly became a popular and unique way for an exhibitor to become the most remembered company on the trade show floor. The response to Scott's informative entertainment (Infotainment) was phenomenal! As Scott's popularity in the corporate marketplace began to grow, his availability began to shrink. Scott found that even though he was a multi-award winning magician, he simply couldn't master the trick of being in two places at one time. Thus, in 1991, Scott introduced a new company to the trade show world: Corporate-Fx®.

The exhibitor should acknowledge that not all performers are the same. The trade show environment is vastly different than that of a night club or cruise ship, and not all performers understand that. To become a good trade show Infotainer one must be proficient in the art of sales, marketing and message incorporation. The performer must be clean-cut, maintain a good corporate image, AND be a master at their craft.

Through Corporate-Fx®, you, the exhibitor, now have a choice in Infotainment! The Corporate-FX Team is your single source for top quality trade show performers skilled in the art of stopping traffic in the aisles and incorporating your sales message into an entertaining and informative "live" demonstration.

The Corporate-Fx® staff of magicians, jugglers and live product presenters are all clean-cut professionals, proficient in the art of trade show infotainment. Your message will be carefully woven into an entertaining script allowing you to maximize the visibility of your exhibit on the trade show floor.

After all, how can you reach your prospective clients if they never stop at your booth?

Theater-Style Presentations

Maximum crowd draw, maximum exposure, and maximum impact on the trade show floor. Theater-Style presentations allow an exhibitor to educate a large number of prospects and quickly become "The Most Remembered Exhibit"* at any show. By simply adding a raised platform or stage, along with adequate seating, your live magical presentation becomes more than a demonstration, it becomes a trade show event!

Trade Show Magic is a unique way to deliver a detailed sales message, and no other live presentation technique can compare. Have you ever noticed that when people watch magic they always try to figure out, "How did he do that?" Trade show magic automatically puts a spectator’s mind into "thinking mode". During your presentation each prospect is awake, alert, and thinking. It’s at this precise moment that Corporate-Fx® incorporates your sales message. The message is added to the show when your target prospects are in a prime mental condition… They are THINKING! They simply can not forget your company name and story.

And, because trade show magic is fun, your clients will always remember your exhibit with a positive impression, and a smile on their face.

Aisle-View Presentations

Imagine taking advantage of the huge crowd-draw potential and the lead capturing benefits of a "theater-style" presentation, without the hassle of adding costly exhibit space to accommodate a stage and seating area in your booth...

The Corporate-Fx® Aisle-View Presentation is the ideal way to add a live demonstration to any trade show exhibit, large or small. Whether your company has a 10’x20’ in-line space, or a 50’x50’ island booth, an Aisle-View Presentation will easily add a custom scripted, "live" presence to your exhibit. The average required space for this style of live presentation is only 3’x3’ in your booth! And, because the live demonstration faces the busiest aisle of your booth, the crowd draw potential is automatically maximized without adding additional, and costly, space for chairs or bleachers.

Large crowds, small space, low cost

Each Aisle-View Presentation lasts approximately ten to twelve minutes and is repeated once or twice each hour. This schedule allows your Infotainer to draw a sizable crowd from the aisle, while allowing sufficient time between demonstrations for your sales staff to answer more detailed questions from your qualified leads after each show!

As with all Corporate-Fx® productions, your custom-scripting and messaging is always highlighted. And, it’s easy to add a magical promotional item or gift to allow for the collection of the names, phone numbers, and addresses of every one that stops by to see the show.